If someone says 'I AM THE BEST' than even if he is good, it sounds foolish and induldging in self praise.Shahrukh has himself deliberately coined these terms like SRK OR BADSHAH KAHAN OR KING KHAN very smartly n cunningly to establish as if there is no other star.He has the media in his pocket so that he leverages it to his advantage. He Goes to award ceremonyonly if gets the award.Listen Mr.SRK to be gr8 u have to be humble first like BIGB. Shahrukh even in 500yrs can't become Like MR. Bahchan. The SRK bubble is going to burst soon, if continues to do comparision. Rehana