Marrying for love is a bollywood promoted concept. It is pure bullshit. Marriage is basically a contract between 2 individuals (Male & Female) to co-habit together and sire offsprings. So priority should be given to cultural similarities, financial compatibility between the 2 families etc... Ultimately the success of marriage does not depend on love but the commitment of the two individuals. Also, Marriage is not a union of 2 individuals, but of 2 families. So the bride and groom should go with the decision of their parents.....