My appa and amma inculcated a great sense of morality and fair play in me. But, very close to that was the morals that reading Amar Chitra Katha also inculcated in me.
I strongly suggest every parent get their children a steady reading of issues like Bhagat Singh, Dashavatara, Ramayana, Akbar, Jhansi Rani Lakshmibai, Rani Chenamma, etc.